Liviu, NEAMTU; Claudia, NEAMTU Adina - In: Revista Economica Supplement (2012) 2, pp. 247-254
The price is an important element in product position; it is a means of sending signals to consumers about the nature and quality of the product. When, for a certain business environment, the demand curve is known in relation to market (competition) costs and prices, the firm can choose a...