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Search: "Nieroda, Marzena"
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Consumer behaviour
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Brand
1
Brand extension
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Brand gender personality dilution
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Cross-gender brand extension
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Nieroda, Marzena
2
Nieroda, Marzena E.
2
He, Hongwei
1
Keeling, Debbie
1
Keeling, Kathleen
1
Koles, Bernadett
1
Mrad, Mona
1
Park, Yunseul
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Solomon, Michael R.
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Tóth, Zsófia
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Yuen, Tsunwai Wesley
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Journal of business research : JBR
2
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing theory and practice
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ECONIS (ZBW)
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Can dissimilarity in product category be an opportunity for cross-gender brand extension?
Yuen, Tsunwai Wesley
;
Nieroda, Marzena
;
He, Hongwei
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 348-357
Persistent link: https://www.econbiz.de/10012647876
Saved in:
2
Becoming a more attractive supplier by managing references : the case of small and medium-sized enterprises in a digitally enhanced business environment
Tóth, Zsófia
;
Nieroda, Marzena E.
;
Koles, Bernadett
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 312-327
Persistent link: https://www.econbiz.de/10012162599
Saved in:
3
How do consumers think about hybrid products? : computer wearables have an identity problem
Nieroda, Marzena E.
;
Mrad, Mona
;
Solomon, Michael R.
- In:
Journal of business research : JBR
89
(
2018
),
pp. 159-170
Persistent link: https://www.econbiz.de/10011881636
Saved in:
4
Healthcare self-management tools : promotion or prevention regulatory focus? ; a scale (PR-PV) development and validation
Nieroda, Marzena
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10010484121
Saved in:
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