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Promoting charitable donation campaigns on social media
Tugrul, Tugba Orten
;
Lee, Eun Mi
- In:
The service industries journal
38
(
2018
)
3/4
,
pp. 149-163
Persistent link: https://www.econbiz.de/10011848060
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The effects of consumer social media marketing experiences on brand affect and brand equity
Tugrul, Tugba Orten
- In:
Handbook of research on integrating social media into …
,
(pp. 73-87)
.
2015
Persistent link: https://www.econbiz.de/10011294616
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