Lam, Desmond; Ozorio, Bernadete - In: Journal of Risk Research 16 (2013) 7, pp. 791-802
This study proposed that men are more likely to take greater risk after a win ('house money' effect), while women are more likely to take greater risk after a loss ('escalation of commitment' effect). These effects are, however, moderated by prior experiences in risk-taking and role...