Özsomer, Aysegül; Evirgen, Cüneyt; Mitri, Michel; … - In: Marketing Intelligence & Planning 10 (1992) 9, pp. 25-34
Suggests that the field of international marketing is a new application area of expert systems in recent years. Presents a formal, systematic and rigorous methodology for validating and evaluating expert systems and, most specifically, two expert systems developed for international marketing....