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~person:"Wan, Xiang"
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Wan, Xiang
Peng, Ling
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Journal of marketing management : MM
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International journal of market research : JMRS ; the journal of the Market Research Society
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A framework for optimising the cost and performance of concept testing
Peng, Ling
;
Li, Chunyu
;
Wan, Xiang
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 1000-1013
Persistent link: https://www.econbiz.de/10009576991
Saved in:
2
Devil or angel? : how the virtual testing environment can affect product evaluations
Peng, Ling
;
He, Yongfu
;
Wan, Xiang
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10009160877
Saved in:
3
A framework for optimising the cost and performance of concept testing
Peng, Ling
;
Li, Chunyu
;
Wan, Xiang
- In:
Journal of marketing management : MM
28
(
2012
)
7
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10009994560
Saved in:
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