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Search: "Pečornik, Nina"
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Pečornik, Nina
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Fürst, Andreas
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Binder, Christian
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Hoyer, Wayne D.
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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How product complexity affects consumer adoption of new products : the role of feature heterogeneity and interrelatedness
Fürst, Andreas
;
Pečornik, Nina
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047772
Saved in:
2
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
3
Die Entstehung von wahrgenommener Produktkomplexität : Einflussfaktoren und Wirkungspfade
Pečornik, Nina
-
2014
Persistent link: https://www.econbiz.de/10010431636
Saved in:
4
Produkteliminationen erfolgreich managen : welche Faktoren gefährden bestehende Geschäftsbeziehungen? Ergebnisse einer empirischen Studie
Fürst, Andreas
;
Pečornik, Nina
-
2010
Persistent link: https://www.econbiz.de/10009023158
Saved in:
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