Dorothée, Brécard; Sterenn, Lucas; Nathalie, Pichot; … - In: Journal of Agricultural & Food Industrial Organization 10 (2012) 1, pp. 1-32
How are consumer attitudes towards eco-labeled products affected by a profusion of labels? This article provides both theoretical and empirical insight into this issue. Assuming that consumers perceive a label both as a sign of quality and of a particular characteristic of a product, we deduce...