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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Estimating search benefits from path-tracking data : measurement and determinants
Seiler, Stephan
;
Pinna, Fabio
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 565-589
Persistent link: https://www.econbiz.de/10011744822
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