Bochenek, Miroslaw; Pomaskow, Joanna - In: Ekonomia i Prawo 13 (2014) 2, pp. 285-296
The aim of the article was to draw attention to the significance of one of the forms of non-price competition, which is creation of a strong brand. As the modern buyer pays more attention to branded products, the building and strengthening of global brands has become a primary objective of the...