Popp, Nels; Simmons, Jason M.; Smith, Danielle Kushner; … - In: Sport, Business and Management: An International Journal 11 (2021) 3, pp. 287-301
Purpose: Many sport venues utilize digital ticketing, in some instances exclusively. Forced technology adoption among ticket buyers in nonsport contexts, (i.e. airline passengers) has been shown to produce negative responses among consumers. The purpose of the current study is to examine sport...