Aldiri, Khalid; Hobbs, Dave; Qahwaji, Rami - In: International Journal of E-Business Research (IJEBR) 4 (2008) 4, pp. 58-78
Business-to-consumer (B2C) e-commerce suffers from consumers’ lack of trust. This may be partly attributable to the lack of face-to-face interpersonal exchanges that provide trust behavior in conventional commerce. It was proposed that initial trust may be built by simulating face-to-face...