RARES, Obada Daniel - In: THE YEARBOOK OF THE “GH. ZANE” INSTITUTE OF … 23 (2014) 1, pp. 35-44
The aim of this paper is to explore the relationship between online flow, also called optimal experience, perceived quality of a restaurant e-commerce website, and customer’s purchase intention. First, we reviewed flow, perceived quality, and purchase intention studies in the literature, and...