Fatma, Mobin; Ruiz, Andrea Perez; Khan, Imran; Rahman, … - In: International Journal of Organizational Analysis 28 (2020) 4, pp. 941-956
Purpose: The purpose of this paper is to examine how banks’ level of corporate social responsibility (CSR) engagement influences consumers’ electronic word-of-mouth (eWOM) on Facebook. Furthermore, this study examines the mediating role of consumer identification with a company (C-C...