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~subject:"Advertising effects"
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Advertising effects
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Journal of business research : JBR
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The moderating role of religiosity on nonprofit advertising
Hopkins, Christopher D.
;
Shanahan, Kevin J.
;
Raymond, …
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 23-31
Persistent link: https://www.econbiz.de/10010237687
Saved in:
2
Can consumers recognize misleading advertising content in a media rich online environment?
Mitra, Anu
;
Raymond, Mary Anne
;
Hopkins, Christopher D.
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 655-674
Persistent link: https://www.econbiz.de/10003748354
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