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Search: "Reichhart, Philipp Konstantin"
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Consumer behaviour
3
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2
Internet marketing
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Reichhart, Philipp Konstantin
4
Spann, Martin
2
Ghose, Anindya
1
Molitor, Dominik
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Pescher, Christian
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Picot, Arnold
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Römer, Benedikt
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Electronic markets : the international journal on networked business
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of management information systems : JMIS
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ECONIS (ZBW)
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Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
2
Smart energy for Robinson Crusoe : an empirical analysis of the adoption of IS-enhanced electricity storage systems
Römer, Benedikt
;
Reichhart, Philipp Konstantin
;
Picot, …
- In:
Electronic markets : the international journal on …
25
(
2015
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10010511939
Saved in:
3
Consumer decision-making processes in mobile viral marketing campaigns
Pescher, Christian
;
Reichhart, Philipp Konstantin
; …
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10010347806
Saved in:
4
Effectiveness of mobile marketing
Reichhart, Philipp Konstantin
-
2013
Persistent link: https://www.econbiz.de/10010199764
Saved in:
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