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China
New product development
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Produktentwicklung
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Innovation
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1997-2004
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Film industry
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Calantone, Roger J.
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Schmidt, Jeffrey B.
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Song, X. Michael
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International marketing ; Vol. V
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Controllable factors of new product success: a cross-national comparison
Calantone, Roger J.
;
Schmidt, Jeffrey B.
;
Song, X. Michael
-
2006
Persistent link: https://www.econbiz.de/10003410831
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