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International marketing ; Vol. V
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The PDMA handbook of new product development
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Controllable factors of new product success: a cross-national comparison
Calantone, Roger J.
;
Schmidt, Jeffrey B.
;
Song, X. Michael
-
2006
Persistent link: https://www.econbiz.de/10003410831
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Gate decisions : the key to managing risk during new product development
Schmidt, Jeffrey B.
- In:
The PDMA handbook of new product development
,
(pp. 337-348)
.
2005
Persistent link: https://www.econbiz.de/10003831486
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