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Search: "Schramm, Mary E."
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Schramm, Mary E.
8
Hu, Michael Y.
3
Shanker, Murali
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Ghosh Chowdhury, Tilottama
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Herbst, Jennifer L.
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Decision support systems : DSS ; the international journal
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of advertising research
1
Journal of historical research in marketing
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ECONIS (ZBW)
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1
Patient participation : the impact of diagnosis and individual characteristics
Schramm, Mary E.
;
Ghosh Chowdhury, Tilottama
; …
- In:
The service industries journal
43
(
2023
)
13/14
,
pp. 989-1009
Persistent link: https://www.econbiz.de/10014338650
Saved in:
2
The relationship between competitive pricing and direct-to-consumer advertising : how to manage DCT advertising of RX drugs in an integrated marketing mix strategy
Roy, Abhik
;
Schramm, Mary E.
- In:
Journal of advertising research
60
(
2020
)
3
,
pp. 305-323
Persistent link: https://www.econbiz.de/10012301363
Saved in:
3
Electric appliance advertising : the role of the good housekeeping institute
Paulson, Erika L.
;
Schramm, Mary E.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10011697052
Saved in:
4
Stock market response to strategic technical alliances between drug and biotechnology firms
Liu, Dandan
;
Pu, Xiaoling
;
Schramm, Mary E.
- In:
The journal of product innovation management : an …
33
(
2016
)
5
,
pp. 549-569
Persistent link: https://www.econbiz.de/10011600397
Saved in:
5
The False Claims Act : a review and policy recommendations
Schramm, Mary E.
;
Herbst, Jennifer L.
;
Mattie, Angela
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10010424179
Saved in:
6
Perspective : the evolution of R&D conduct in the pharmaceutical industry
Schramm, Mary E.
;
Hu, Michael Y.
- In:
The journal of product innovation management : an …
30
(
2013
),
pp. 203-213
Persistent link: https://www.econbiz.de/10010211442
Saved in:
7
An agent-based diffusion model with consumer and brand agents
Schramm, Mary E.
;
Trainor, Kevin J.
;
Shanker, Murali
; …
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
1
,
pp. 234-242
Persistent link: https://www.econbiz.de/10008746852
Saved in:
8
An agent-based diffusion model with consumer and brand agents
Schramm, Mary E.
;
Trainor, Kevin J.
;
Shanker, Murali
; …
- In:
Decision support systems : DSS ; the international journal
50
(
2010
)
1
,
pp. 234-243
Persistent link: https://www.econbiz.de/10008717836
Saved in:
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