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Seddon, Joanna
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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The brand in the boardroom : how Ogilvy & Mather reinvented the marketing principles of brand valuation
Seddon, Joanna
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 146-161
Persistent link: https://www.econbiz.de/10011296212
Saved in:
2
Brand valuation and IMC
Seddon, Joanna
- In:
Integrated brand marketing and measuring returns
,
(pp. 9-57)
.
2010
Persistent link: https://www.econbiz.de/10003988775
Saved in:
3
BRAND VALUATION - Firms that build brand value will be recession survivors - Businesses that understand the importance of strong brands — And how to build them — Have a greater val...
Seddon, Joanna
- In:
ADMAP : for decisionmakers in advertising, marketing, …
(
2009
),
pp. 36-39
Persistent link: https://www.econbiz.de/10008254051
Saved in:
4
Returns on brand investments : maximizing financial returns from brand strategy
Seddon, Joanna
- In:
Handbook on brand and experience management
,
(pp. 235-249)
.
2008
Persistent link: https://www.econbiz.de/10003789048
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