Selvi, Murat Selim; Pajo, Aykut; Çakir, Ceyda; Demir, Emre - In: International Journal of Housing Markets and Analysis 14 (2020) 1, pp. 39-54
Purpose: Because of competition, residential property developers use a variety of promotional tools to gain recognition and increase their market share and the demand for housing, and to manage their customer relations. This study aims to examine what real estate developers did to detect the...