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~person:"Bhat, Subodh"
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Bhat, Subodh
Sengupta, Sanjit
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Survey of measures evaluating advertising effectiveness based on users' web activity
Bhat, Subodh
;
Bevans, Michael
;
Sengupta, Sanjit
- In:
Advertising, promotion, and new media
,
(pp. 68-99)
.
2015
Persistent link: https://www.econbiz.de/10011708656
Saved in:
2
RESEARCH IN BRIEF - Measuring Users' Web Activity to Evaluate and Enhance Advertising Effectiveness
Bhat, Subodh
;
Bevans, Michael
;
Sengupta, Sanjit
- In:
Journal of advertising : official publication of the …
31
(
2002
)
3
,
pp. 97
Persistent link: https://www.econbiz.de/10008118657
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