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Sheykhlar, Mahdi
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Strategic customer relationship management in the age of social media
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The impact of CRM and social media technologies on customer-orientation process and sales performance
Sheykhlar, Mahdi
;
Shahbaz Keshvari, Rozita
- In:
Strategic customer relationship management in the age …
,
(pp. 42-59)
.
2015
Persistent link: https://www.econbiz.de/10011399121
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Using social media to influence CRM and loyalty : case study of restaurant industry
Shahbaz Keshvari, Rozita
- In:
Strategic customer relationship management in the age …
,
(pp. 244-267)
.
2015
Persistent link: https://www.econbiz.de/10011399368
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