Sadri, Sorab Georgy; Tara, Sharukh N - In: Acta Universitatis Danubius. OEconomica (2012) 5(5), pp. 140-156
This is a paper based on empirical investigation conducted in Western India between 2002 and 2012 especially at a time when the Indian economy is in a stage of transition from state capitalism to free market capitalism, albeit both of a retarded variety. It takes the 7 Ps of services marketing...