Shears, Andrew; Fekete, Emily - In: Sociological Research Online 19 (2014) 1, pp. 7-7
The 2012 Olympic Games was an event watched on television by billions of viewers worldwide. In the United States, approximately 40 million people viewed a tape-delayed opening ceremony of the games on the NBC network. With such a high viewership, NBC was in a position of power to influence and...