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Rossiter, John
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Designing web surveys in marketing research : does use of forced answering affect completion rates?
Albaum, Gerald
;
Roster, Catherine A.
;
Wiley, James
; …
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 285-293
Persistent link: https://www.econbiz.de/10009884949
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