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~subject:"Brand image"
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Bekk, Magdalena
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Spörrle, Matthias
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Journal of business economics : JBE
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena
;
Spörrle, Matthias
;
Landes, Miriam
; …
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Saved in:
2
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
3
The benefits of similarity between tourist and destination personality
Bekk, Magdalena
;
Spörrle, Matthias
;
Kruse, Joachim
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
8
,
pp. 1008-1021
Persistent link: https://www.econbiz.de/10011608010
Saved in:
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