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Search: "Speck, Paul Surgi"
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Speck, Paul Surgi
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Elliott, Michael T.
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Fu, Frank Q.
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1
Information search and purchase patterns in a multichannel service industry
Elliott, Michael T.
;
Fu, Frank Q.
;
Speck, Paul Surgi
- In:
Services marketing quarterly
33
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009671254
Saved in:
2
Information Search and Purchase Patterns in a Multichannel Service Industry
Elliott, Michael T.
;
Fu, Frank Q.
;
Speck, Paul Surgi
- In:
Services marketing quarterly
33
(
2012
)
4
,
pp. 292-311
Persistent link: https://www.econbiz.de/10010025195
Saved in:
3
Consumer Perceptions of Advertising Clutter and Its Impact Across Various Media
Elliott, Michael T.
;
Speck, Paul Surgi
- In:
Journal of advertising research
38
(
1998
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10006523608
Saved in:
4
Predictors of Advertising Avoidance in Print and Broadcast Media
Speck, Paul Surgi
;
Elliott, Michael T.
- In:
Journal of advertising : official publication of the …
26
(
1997
)
3
,
pp. 61-76
Persistent link: https://www.econbiz.de/10008122336
Saved in:
5
The Antecedents and Consequences of Perceived Advertising Clutter
Speck, Paul Surgi
;
Elliott, Michael T.
- In:
Journal of current issues and research in advertising : …
19
(
1997
)
2
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008122362
Saved in:
6
On humor and humor in advertising : [volumes I and II]
Speck, Paul Surgi
-
1987
-
[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004316897
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