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~subject:"Konsumentenverhalten"
~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The policy, consumer, and ethical dimensions of covert marketing : an introduction to the special section
Sprott, David E.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 4-6
Persistent link: https://www.econbiz.de/10003717265
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