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Steenkamp, Jan-Benedict E. M.
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Kushwaha, Tarun
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Ewijk, Bernadette J. van
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Gijsbrechts, Els
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Rajavi, Koushyar
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ECONIS (ZBW)
17
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1
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
2
Unrestricted factor analysis : a powerful alternative to confirmatory factor analysis
Steenkamp, Jan-Benedict E. M.
;
Maydeu-Olivares, Alberto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10013493144
Saved in:
3
The dark side of innovation : how new SKUs affect brand choice in the presence of consumer uncertainty and learning
Ewijk, Bernadette J. van
;
Gijsbrechts, Els
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 967-987
Persistent link: https://www.econbiz.de/10013471029
Saved in:
4
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment
Steenkamp, Jan-Benedict E. M.
;
Maydeu-Olivares, Albert
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 5-29
Persistent link: https://www.econbiz.de/10012434066
Saved in:
5
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
6
The rise of online grocery shopping in China : which brands will benefit?
Ewijk, Bernadette J. van
;
Steenkamp, Jan-Benedict E. M.
; …
- In:
Journal of international marketing
28
(
2020
)
2
,
pp. 20-39
Persistent link: https://www.econbiz.de/10012231109
Saved in:
7
Global brand building and management in the digital age
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
28
(
2020
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012167071
Saved in:
8
Branding in the era of digital (dis)intermediation
Gielens, Katrijn
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10012134258
Saved in:
9
Global versus local consumer culture : theory, measurement, and future research directions
Steenkamp, Jan-Benedict E. M.
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011999569
Saved in:
10
In brands we trust? : a multicategory, multicountry investigation of sensitivity of consumers’ trust in brands to marketing-mix activities
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 651-670
Persistent link: https://www.econbiz.de/10012120935
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