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~isPartOf:"Brand management ; Vol. 4"
~isPartOf:"Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics"
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Steenkamp, Jan-Benedict E. M.
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Dekimpe, Marnik G.
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Brand management ; Vol. 4
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
Journal of marketing research : JMR
10
ERIM report series research in management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing
5
Journal of the Academy of Marketing Science
4
Other publications TiSEM
4
European review of agricultural economics : ERAE
3
Journal of international marketing
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
MO
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Maandblad voor accountancy en bedrijfseconomie : MAB
2
The Davidson Institute working paper series
2
Best practices in international marketing
1
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
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Developmental challenges in marketing research
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Fundamentals of marketing research ; Vol. 6
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International marketing ; Vol. 2
1
International marketing review
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of management : JOM
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Journal of marketing research
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Journal of retailing
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Journal of retailing and consumer services
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Research report / Graduate School Research Institute Systems, Organisations and Management
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Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
1
Revista de estudios agro-sociales
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Strategic management journal
1
Tijdschrift voor economie en management
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Tijdschrift voor marketing : maandblad van het Nederlands Instituut voor Marketing
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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How perceived brand globalness creates brand value
Steenkamp, Jan-Benedict E. M.
;
Batra, Rajeev
;
Alden, Dana
-
2010
Persistent link: https://www.econbiz.de/10003922860
Saved in:
2
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003233304
Saved in:
3
Competitive reactions and the cross-sales effects of advertising and promotion
Steenkamp, Jan-Benedict E. M.
;
Nijs, Vincent R.
; …
-
2002
Persistent link: https://www.econbiz.de/10001655442
Saved in:
4
The impact of assortment reductions and extensions on category sales
DeClerck, Sigrid
;
Gijsbrechts, Els
;
Steenkamp, …
-
2001
Persistent link: https://www.econbiz.de/10001620703
Saved in:
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