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~person:"Steffes, Erin M"
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Steffes, Erin M
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Steffes, Erin M.
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Murthi, B P S
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Rao, Ram C.
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Journal of financial services marketing : JFSM
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What price loyalty? A fresh look at loyalty programs in the credit card industry
Murthi, B P S
;
Steffes, Erin M
;
Rasheed, Abdul A
- In:
Journal of financial services marketing : JFSM
16
(
2011
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10009029253
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2
Why are some modes of acquisition more profitable? A study of the credit card industry
Steffes, Erin M
;
Murthi, B P S
;
Rao, Ram C
- In:
Journal of financial services marketing : JFSM
16
(
2011
)
2
,
pp. 90-101
Persistent link: https://www.econbiz.de/10009256434
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