Calfee, John E.; Winston, Clifford; Stempski, Randolph - In: Journal of Law and Economics 45 (2002) S2, pp. 673-690
In August 1997, the Food and Drug Administration (FDA) reinterpreted its advertising regulations to ease limits on the use of broadcast media when advertising prescription drugs directly to consumers. We estimate the effect of direct-to-consumer advertising on demand, using 1995-2000 data from...