Priporas, Constantinos‐Vasilios; Vassiliadis, Chris A.; … - In: Qualitative Market Research: An International Journal 15 (2012) 4, pp. 385-403
Purpose – The purpose of this study is to discover the extent to which the marketing practices of Greek ski centers take into consideration visitors' preferences and the interests of other stakeholders in order to improve their tourism product. The existing ski centers and destinations are...