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Successful social media and ecommerce strategies in the wine industry
9
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ECONIS (ZBW)
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Cross-cultural comparison of social media usage in the wine industry : differences between the United States and Germany
Hoffmann, Carsten
;
Szolnoki, Gergely
;
Thach, Liz
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 154-166)
.
2016
Persistent link: https://www.econbiz.de/10011558855
Saved in:
2
The use of social media in the wine event industry : a case study of the High Country Harvest in Australia
Strickland, Paul
;
Williams, Kim M.
;
Laing, Jennifer
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 74-92)
.
2016
Persistent link: https://www.econbiz.de/10011558847
Saved in:
3
Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers
Dean, David L.
;
Forbes, Sharon L.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 115-132)
.
2016
Persistent link: https://www.econbiz.de/10011558850
Saved in:
4
Current status of global wine ecommerce and social media
Szolnoki, Gergely
;
Thach, Liz
;
Kolb, Dani
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 1-12)
.
2016
Persistent link: https://www.econbiz.de/10011558699
Saved in:
5
Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta
;
Agnoli, Lara
;
Begalli, Diego
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 30-54)
.
2016
Persistent link: https://www.econbiz.de/10011558843
Saved in:
6
Crowdsourcing in wine business : co-creation and fundraising experiences
Mariani, Angela Carla
;
Annunziata, Azzurra
;
Nacchia, …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 93-114)
.
2016
Persistent link: https://www.econbiz.de/10011558849
Saved in:
7
Wine on Facebook : a look at Millennials' wine information search
Higgins, Lindsey M.
;
Wolf, Marianne McGarry
;
Wolf, …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 13-29)
.
2016
Persistent link: https://www.econbiz.de/10011558840
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8
Word of mouth impulses boost Wines of Germany : a case study
Schulz, Frank R.
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 55-73)
.
2016
Persistent link: https://www.econbiz.de/10011558846
Saved in:
9
Wine price determination in online specialized stores : an empirical study for Argentina
García Arancibia, Rodrigo
;
Depetris de Guiguet, Edith
; …
- In:
Successful social media and ecommerce strategies in the …
,
(pp. 133-153)
.
2016
Persistent link: https://www.econbiz.de/10011558853
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