Susanty, Aries; Handoko, Agil; Puspitasari, Nia Budi - In: Journal of Enterprise Information Management 33 (2020) 2, pp. 381-406
Purpose: The purpose of this paper is twofold: first, to develop a conceptual model using the push-pull-mooring (PPM) framework to understand the switching behavior of small- and medium-size enterprises (SMEs) of batik from adopting traditional marketing to e-commerce; and, second, to test...