Allred, Chad R.; Smith, Scott M.; Swinyard, William R. - In: International Journal of Retail & Distribution Management 34 (2006) 4/5, pp. 308-333
Purpose – To classify internet users into holiday shopper and non‐shop per se gments, and to profile the demographic, psychographic, and computer use characteristics of each segment. Design/methodology/approach – Self‐report data come from a national US sample of online internet users....