Jamil, George Leal; Tadeu, Hugo Ferreira Braga - In: International Journal of E-Entrepreneurship and … 8 (2018) 2, pp. 1-13
Market intelligence (MI) has evolved as a strong concept in last years. After debates which produced various views, a stable conceptual base was reached. Here, MI is studied with the insertion of analytics. The influence of analytics insertion in market intelligence cycle potentializes MI...