Tarabashkina, Liudmila; Tarabashkina, Olga; Quester, Pascale - In: Journal of Consumer Marketing 37 (2020) 7, pp. 855-868
Purpose: This study aims to investigate how judgments of firms’ underlying motives are affected by corporate social responsibility (CSR) communication which features percentages of profit allocations to CSR causes. It also examines how firm size interacts with CSR spending allocations...