perez-amaral, teodosio; Tascón, Covadonga Gijón; … - Facultad de Ciencias Económicas y Empresariales, … - 2012
The focus of this paper is to measure customer satisfaction among private individual consumers of mobile telecommunications in Spain and the factors associated with this. Two novelties found in this paper are a focus on individual consumers and the usage of rich data to convey high quality...