Tong, Jane Terpstra; Terpstra, Robert H.; Lim, Ngat Chin - In: Asian Case Research Journal (ACRJ) 16 (2012) 02, pp. 347-377
This case focuses on the challenges faced by a Malaysian state-owned automobile manufacturer, Proton. In so doing, it exemplifies the political context in which businesses, both domestic and foreign, operate in Malaysia. What makes Proton unique is its origin as the brainchild of Tun Dr....