//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Toncar, Mark"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
USA
4
United States
4
Automotive industry
3
Brand image
3
China
3
Kfz-Industrie
3
Markenimage
3
Advertising effects
2
Antitrust law
2
Bewertung
2
Designation of origin
2
Evaluation
2
Franchising
2
Herkunftsbezeichnung
2
International marketing
2
International marketing research
2
Internationale Marktforschung
2
Internationales Marketing
2
Kartellrecht
2
Kraftfahrzeug
2
Mindestpreis
2
Motor vehicle
2
Perception
2
Preisbindung
2
Preismanagement
2
Pricing strategy
2
Resale price maintenance
2
Restraints of competition
2
Theorie
2
Theory
2
Wahrnehmung
2
Werbewirkung
2
Wettbewerbsbeschränkung
2
Ökonomische Theorie des Rechts
2
Automotive market
1
Bank regulation
1
Bankenregulierung
1
Confidence
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
23
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Hochschulschrift
2
Thesis
1
Language
All
English
15
Undetermined
8
German
3
Author
All
Toncar, Mark
14
Toncar, Mark F.
8
Fetscherin, Marc
7
Alon, Ilan
6
Toncar, Florian
3
Anderson, Cynthia
2
MacKee, David
2
McKee, David L.
2
Munch, James M.
2
Reid, Jane
2
Burns, David
1
Cudmore, Brian V.
1
Fawcett, Jeffrey
1
Heinen, Nicolaus
1
Kuhn, Alida
1
Lei, Weizhen
1
Mallien, Jan
1
Misati, Everlyne
1
Munch, James
1
Sun, Shaojing
1
Toncar, Mark R.
1
Wang, Ying
1
more ...
less ...
Institution
All
Campus Verlag
1
Published in...
All
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
European journal of marketing : EJM
2
International journal of Chinese culture and management : IJCCM
2
International marketing review
2
Journal of marketing theory and practice
2
Multinational business review
2
Wirtschaftsrecht und Wirtschaftspolitik
2
Direct marketing : an international journal
1
International Review on Public and Nonprofit Marketing
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of international consumer marketing
1
Journal of marketing education : JME
1
Journal of teaching in international business
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
OLC EcoSci
12
RePEc
1
Showing
1
-
26
of
26
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Alles auf Anfang : warum der Euro scheitert - und wie ein Neustart gelingt
Heinen, Nicolaus
;
Mallien, Jan
;
Toncar, Florian
-
2017
Persistent link: https://www.econbiz.de/10011646367
Saved in:
2
Die Rule of Reason-Analyse vertikaler Mindestpreisbindungen im US-Kartellrecht
Toncar, Florian
-
2013
-
1. Auflage 2013 (Online-Ausg.)
Persistent link: https://www.econbiz.de/10012015137
Saved in:
3
Die Rule of Reason-Analyse vertikaler Mindestpreisbindungen im US-Kartellrecht
Toncar, Florian
-
2013
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009749495
Saved in:
4
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
Saved in:
5
A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10009830302
Saved in:
6
Meaningful replication : when is a replication no longer a replication? ; a rejoinder to Stella and Adam (2008)
Toncar, Mark F.
;
Munch, James M.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10003947378
Saved in:
7
The importance of meeting price expectations : linking price to service quality
Toncar, Mark F.
;
Alon, Ilan
;
Misati, Everlyne
- In:
The journal of product & brand management
19
(
2010
)
4
,
pp. 295-305
Persistent link: https://www.econbiz.de/10008658570
Saved in:
8
The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc
;
Toncar, Mark
- In:
International marketing review
27
(
2010
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10003988015
Saved in:
9
The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions
Fetscherin, Marc
;
Toncar, Mark
- In:
International marketing review
27
(
2010
)
2
,
pp. 164-179
Persistent link: https://www.econbiz.de/10008406622
Saved in:
10
Meaningful replication : when is a replication no longer a replication? ; a rejoinder to Stella and Adam (2008)
Toncar, Mark F.
;
Munch, James M.
- In:
Journal of marketing theory and practice
18
(
2010
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10009884937
Saved in:
11
Examining beliefs and attitudes toward online advertising among Chinese consumers
Wang, Ying
;
Sun, Shaojing
;
Lei, Weizhen
;
Toncar, Mark
- In:
Direct marketing : an international journal
3
(
2009
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10003936439
Saved in:
12
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10003932801
Saved in:
13
Valuating brand equity and product-related attributes in the context of the German automobile market
Fetscherin, Marc
;
Toncar, Mark F.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 134-145
Persistent link: https://www.econbiz.de/10003909884
Saved in:
14
Country of origin effect on US consumers' brand personality perception of automobiles from China and India
Fetscherin, Marc
;
Toncar, Mark
- In:
Multinational business review
17
(
2009
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10009889606
Saved in:
15
The US consumer perceptions of imported automobiles : the challenges for emerging market country manufacturers
Toncar, Mark F.
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 439-450
Persistent link: https://www.econbiz.de/10003865931
Saved in:
16
The US consumer perceptions of imported automobiles : the challenges for emerging market country manufacturers
Toncar, Mark F.
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 439-450
Persistent link: https://www.econbiz.de/10009888668
Saved in:
17
Motivations to volunteer: The role of altruism
Burns, David
;
Reid, Jane
;
Toncar, Mark
;
Fawcett, Jeffrey
; …
- In:
International Review on Public and Nonprofit Marketing
3
(
2006
)
2
,
pp. 79-91
Persistent link: https://www.econbiz.de/10008552334
Saved in:
18
Perceptions and Preferences of Study Abroad
Toncar, Mark
;
Reid, Jane
;
Anderson, Cynthia
- In:
Journal of teaching in international business
17
(
2005
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10007096244
Saved in:
19
Evaluating foreign-market environments for international franchising expansion
Alon, Ilan
;
Toncar, Mark
;
McKee, David L.
- In:
Foreign trade review : quarterly journal of Indian …
39
(
2004
)
1
,
pp. 169-181
Persistent link: https://www.econbiz.de/10002193677
Saved in:
20
Evaluating foreign-market environments for international franchising expansion
Alon, Ilan
;
Toncar, Mark
;
McKee, David L.
- In:
Foreign trade review : quarterly journal of Indian …
39
(
2004
)
1
,
pp. 169-181
Persistent link: https://www.econbiz.de/10009922478
Saved in:
21
Assessing the Movement Toward, and Identifying the Impediments to, Standardized Print Advertising
Toncar, Mark F.
;
Kuhn, Alida
;
Alon, Ilan
- In:
Journal of international consumer marketing
14
(
2002
)
4
,
pp. 91
Persistent link: https://www.econbiz.de/10007109717
Saved in:
22
The use of humour in television advertising: Revisiting the US -- UK comparison
Toncar, Mark R.
- In:
International journal of advertising : the quarterly …
20
(
2001
)
4
,
pp. 521-540
Persistent link: https://www.econbiz.de/10008119377
Saved in:
23
ARTICLES - Consumer Responses to Tropes in Print Advertising
Toncar, Mark
;
Munch, James
- In:
Journal of advertising : official publication of the …
30
(
2001
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10008119744
Saved in:
24
Evaluating foreign-market environments for international franchising expansion
Alon, Ilan
;
Toncar, Mark
;
MacKee, David
- In:
Foreign trade review : quarterly journal of Indian …
35
(
2000
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10001541072
Saved in:
25
Articles - The Overseas Internship Experience
Toncar, Mark F.
;
Cudmore, Brian V.
- In:
Journal of marketing education : JME
22
(
2000
)
1
,
pp. 54-63
Persistent link: https://www.econbiz.de/10006289415
Saved in:
26
Evaluating foreign-market environments for international franchising expansion
Alon, Ilan
;
Toncar, Mark
;
MacKee, David
- In:
Foreign trade review : quarterly journal of Indian …
35
(
2000
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10009922433
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->