Evans, Jody; Treadgold, Alan; Mavondo, Felix - In: International Marketing Review 17 (2000) 2, pp. 164-169
Comments on a previous article published in IMR by Stöttinger and Schlegelmilch. The article examined the explanatory power of the psychic distance concept in terms of export development and organisational performance. Argues that while Stöttinger and Schlegelmilch make several important...