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~subject:"Einkaufszentrum"
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Einkaufszentrum
Consumer behaviour
10
Konsumentenverhalten
10
India
7
Indien
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Brand management
4
Einzelhandel
4
Markenführung
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Retail trade
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Advertising
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Advertising effects
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Beziehungsmarketing
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Brand image
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Celebrity endorsement
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Celebrity-Werbung
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Customer integration
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Kundenintegration
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Markenimage
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Relationship marketing
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Shopping center
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Tier II cities
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Werbewirkung
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Werbung
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brand
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Advertising and Celebrity Endorsement Strategy
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Allahabad
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Attitudes
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Betriebliche Wertschöpfung
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Brand
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Brand Loyalty
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Brand Salience
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Brand extension
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Brand revitalization
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Confidence
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Credibility
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Customer satisfaction
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Customer value
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Department store
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Dettol
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Environmental consciousness
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Tripathi, Vibhuti
2
Agrawal, Swati
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Ghosh, Piyali
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Gupta, Ashish
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Saini, Smit
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Tandon, Anushree
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Asia Pacific journal of marketing and logistics
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International journal of services, economics and management
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ECONIS (ZBW)
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Managing shopping experience through mall attractiveness dimensions : an experience of Indian metro cities
Tandon, Anushree
;
Gupta, Ashish
;
Tripathi, Vibhuti
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 634-649
Persistent link: https://www.econbiz.de/10011622671
Saved in:
2
Shopping orientation and behavioural patterns of Indian consumers : study of a Tier II city
Ghosh, Piyali
;
Tripathi, Vibhuti
;
Saini, Smit
;
Agrawal, …
- In:
International journal of services, economics and management
2
(
2010
)
2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003971734
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