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Tropp, Jörg
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Psst, geheim!
Tropp, Jörg
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
4
,
pp. 53-56
Persistent link: https://www.econbiz.de/10012792937
Saved in:
2
Users' definition of Snapchat usage : implications for marketing on Snapchat
Tropp, Jörg
;
Baetzgen, Andreas
- In:
International journal on media management : JMM
21
(
2019
)
2
,
pp. 130-156
Persistent link: https://www.econbiz.de/10012201724
Saved in:
3
How can brand-owned media be managed? : exploring the managerial success factors of the new interrelation between brands and media
Baetzgen, Andreas
;
Tropp, Jörg
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 135-155
Persistent link: https://www.econbiz.de/10011432578
Saved in:
4
Integrated marketing communications : how canb we measure its effectiveness?
Reinold, Tobias
;
Tropp, Jörg
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009532013
Saved in:
5
The emergence of CSR as an advertising topic : a longitudinal study of German CSR advertisements
Mögele, Bastian
;
Tropp, Jöerg
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 163-181
Persistent link: https://www.econbiz.de/10003980303
Saved in:
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