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Mogele, Bastian
Tropp, Jörg
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The emergence of CSR as an advertising topic: A longitudinal study of German CSR advertisements
Mogele, Bastian
;
Tropp, Joerg
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 163-182
Persistent link: https://www.econbiz.de/10008424687
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