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~subject:"Kommunikation"
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Kommunikation
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Tropp, Jörg
5
Reinold, Tobias
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Schierl, Thomas
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Schmidt, Siegfried J.
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Journal of marketing communications
1
Wert und Werte der Marketing-Kommunikation
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ECONIS (ZBW)
5
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Die Moral der Unternehmenskommunikation : lohnt es sich, gut zu sein?
Schmidt, Siegfried J.
(
ed.
);
Tropp, Jörg
(
contributor
); …
-
2009
Persistent link: https://www.econbiz.de/10009501505
Saved in:
2
Die Problematik der Integrierten Kommunikation und die Messung ihres Wertes
Tropp, Jörg
- In:
Wert und Werte der Marketing-Kommunikation
,
(pp. 172-190)
.
2013
Persistent link: https://www.econbiz.de/10009742543
Saved in:
3
Wert und Werte der Marketing-Kommunikation
Schierl, Thomas
(
ed.
);
Tropp, Jörg
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009739754
Saved in:
4
Integrated marketing communications : how canb we measure its effectiveness?
Reinold, Tobias
;
Tropp, Jörg
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 113-132
Persistent link: https://www.econbiz.de/10009532013
Saved in:
5
Markenmanagement : der Brand Management Navigator - Markenführung im Kommunikationszeitalter
Tropp, Jörg
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002252047
Saved in:
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