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Markenmanagement : der Brand Management Navigator - Markenführung im Kommunikationszeitalter
Tropp, Jörg
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2004
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1. Aufl.
Persistent link: https://www.econbiz.de/10002252047
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Die Verfremdung der Werbung : eine Analyse zum Zustand des Werbewirtschaftssystems
Tropp, Jörg
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1997
Persistent link: https://www.econbiz.de/10000604006
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