Chen, Dr. Tser-Yieth; Yeh, Dr. Tsai-Lien; Tu, Dr. Teng-Tsai - In: Far East Journal of Psychology and Business 10 No 3 Paper 4 March (2013) 4, pp. 42-58
This study presents a discussion on the cause and effect relationship among innovation (environment, context, and essence), product attributes (appeal and identification), and cultural capital (symbolic consumption). This research uses a quota sampling method and focuses on consumers in the...