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Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.
;
Knight, John G.
;
McNeill, Lisa S.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
Saved in:
2
Damage Control: Limiting the Fall-out from Deceptive Advertising
Twomey, Katherine L
;
Knight, John G
;
McNeill, Lisa S
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-404
Persistent link: https://www.econbiz.de/10009187042
Saved in:
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